OTT Streaming is primed for content monetisation
A wise friend of mine once said, “People don’t want cable, they don’t even want to watch TV, they just want to laugh, and cry, and cheer, and learn.” He was reminding me that it’s not the technology...
View ArticleNavigating content analytics in the age of profitability
If you’re in the content business – be it in a trillion plus dollar tech giant, a Hollywood studio, or a telco operated platform – profitability could be guiding all your decisions across markets and...
View ArticleHow CTV measurement can be used to boost ad campaign performance
With Connected TV (CTV) dominating living rooms across the world, advertising on it remains one of the most popular marketing channels. Unlike panel-based linear advertising, CTV ad campaigns can be...
View ArticleWhat’s driving the robust addressable TV market to even greater heights
Addressable TV Advertising, which already accounts for one-sixth of video ad spend according to Ampere Analysis, is on the cusp of a bull run. While “traditional” TV ad revenue is expected to continue...
View ArticleUnderstanding the fundamentals of SSAI
It is 2024 and we are in the middle of a digital revolution where delivering TV advertisements is increasingly becoming more nuanced, precise, and targeted. For video content owners, publishers and...
View ArticleGoing beyond the fundamentals of SSAI
If you’re in the business of TV advertising, you’ve probably seen the rapid growth of the Addressable TV Advertising market over the past decade. According to a recent report by Ampere Analysis, the...
View ArticleBeyond Broadcast: new approaches for localised digital advertising
Since the advent of Broadcast TV, a premium has been put on the programs able to attract the largest live audiences. A combination of a compelling matchup between the Chiefs and the 49ers, a highly...
View ArticleHow a new recommendations engine led to gold with a 30% lift in conversion rates
In this Olympic year, I’ve been pondering the striking parallels between Olympic success and the vital role of pay TV operators in delivering content their subscribers desire (no judgment, please)....
View ArticleBeyond Broadcast: Realising the benefits of linear programmatic
In our blog, Beyond Broadcast: New approaches for localised digital advertising, we looked at how cloud connectivity enables targeted ads on broadcast devices and networks. Although these approaches...
View ArticleAddressing the Unique Broadband Needs of Small Businesses
Imagine planning a road trip. For a family of four, you would need a car or SUV that anyone can drive and offers enough space and comfort for everyone. The vehicle should have various features to...
View ArticleWhat Matters Most to Broadband Service Providers When Offering Small Business...
In my previous blog, Addressing the Unique Broadband Needs of Small Businesses, I drew some comparisons of a Family Road trip vs a Tour Group road trip. I compared the two through the lens of a small...
View ArticleBeyond Broadcast: Moving Toward Convergence with “Total TV” Advertising
Operating a multi-screen TV service can be a bit like competing in a triathlon. The best triathletes must master different disciplines, each of which requires different strengths and skills in very...
View Article